Which mythological creature was repurposed as a brand mascot in 1969, becoming one of the most successful examples of mythology-based marketing that increased sales by 70% within its first year?

Mythology and folklore have long inspired product marketing and brand mascots. From ancient creatures to legendary heroes, these mythological figures have been transformed into recognizable brand ambassadors that connect products to powerful cultural narratives. Test your knowledge about how these ancient stories have been leveraged in modern product marketing and brand storytelling strategies.

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• The Siren (Starbucks)
• The Phoenix (Mozilla Firefox)
• The Pegasus (Mobil Oil)
• The Mermaid (Chicken of the Sea)

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