Which company first used eye-tracking technology in market research to analyze how students interact with digital math textbooks, leading to a 40% improvement in mathematical concept retention?

In the world of mathematics education and products, market research has shaped how tools and resources are developed. Companies invest heavily in understanding how people learn math concepts and what tools best support mathematical thinking. This poll tests your knowledge about a significant market research innovation that changed how math educational products are designed and evaluated.

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Texas Instruments in 2014
Pearson Education in 2016
McGraw-Hill in 2015
Wolfram Research in 2017