Which major language technology company launched an innovative advertising campaign called 'Local Lingo' that featured regionally specific idioms and expressions to promote their translation product?

In the world of language and linguistics, product marketing across different cultures requires careful consideration of linguistic nuances. Companies invest significantly in adapting their marketing strategies to local languages and cultural contexts. This process, known as localization, goes beyond simple translation and can make or break a brand's international presence. Test your knowledge about famous (and infamous) examples of linguistic adaptation in global product marketing!

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Google (for Google Translate)
DeepL
Duolingo
Microsoft (for Microsoft Translator)