Which sports brand launched the first 'Innovation Lab' that allows customers to test running shoes on an in-store track with gait analysis technology to recommend the perfect fit?

The sporting goods industry has been at the forefront of retail innovation, with major brands creating unique spaces where customers can test products before purchasing. These innovation labs combine technology, customer experience, and product testing to create memorable shopping experiences that drive brand loyalty and sales. Test your knowledge of how major sports brands are revolutionizing the retail experience through their innovation centers!

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Nike with its Nike Innovation House in 2008
Adidas with its adiVerse Virtual Footwear Wall in 2011
New Balance with its Experience Store concept in 2012
Under Armour with its Brand House in 2013