Which film franchise pioneered the modern movie merchandising model that now generates billions in retail sales, establishing the practice of studios earning more from product licensing than box office receipts?

The film industry's biggest successes often hinge on innovative product placement and retail partnerships. From action figures to themed restaurant menus, merchandising extends a film's reach and revenue far beyond the theater. This poll tests your knowledge about one of Hollywood's most successful product marketing strategies that transformed how blockbusters generate profit beyond ticket sales.

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Star Wars
James Bond
Jaws
E.T. the Extra-Terrestrial