Which pioneering retail technology, introduced in the early 2010s, uses in-store Bluetooth beacons to map customer movement patterns and create 'heat maps' of store traffic?

Geographic Information Systems (GIS) have transformed how retailers analyze market potential and optimize store locations. This technology allows businesses to visualize customer demographics, competition, and traffic patterns on dynamic maps. Beyond mere location scouting, modern geo-retail analytics incorporates mobile tracking, weather impacts, and even social media activity to predict consumer behavior. Test your knowledge about this fascinating intersection of geography and retail analytics!

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Indoor Positioning Systems (IPS)
Radio-Frequency Identification (RFID) Tracking
Geographic Purchase Mapping (GPM)
Satellite Retail Intelligence (SRI)