Which company invented the first modern frequent flyer program in 1981, revolutionizing customer loyalty systems and inspiring countless other industries to create similar rewards programs?

Before digital points and mobile apps, customer loyalty programs had humble beginnings in the world of retail innovation. These early loyalty schemes revolutionized how companies built relationships with customers and created repeatable business. Test your knowledge about one of the most influential customer loyalty inventions that changed retail history and still impacts how companies design their loyalty strategies today.

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• American Airlines (AAdvantage)
• Sperry & Hutchinson (S&H Green Stamps)
• Holiday Inn (Priority Club)
• McDonald's (McDonald's Monopoly)

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