Which retail innovation did Netflix implement in 2011 that significantly improved its customer retention rates during its transition from DVD rentals to streaming?

The film and television industry has undergone a massive transformation with the rise of streaming services. These platforms have pioneered innovative subscription models and retention strategies that have forever changed how we consume entertainment. This trivia question tests your knowledge of a pivotal retail innovation that helped one major streaming service gain a competitive edge in customer retention during its growth phase.

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Separate subscription plans for DVD rentals and streaming services
Introduction of a loyalty points program called 'Netflix Rewards'
Implementation of a 'pay-per-view' option alongside subscriptions
Launch of an ad-supported free tier with limited content access