Which specific geographic feature inspired the name and logo of 'The North Face' outdoor brand?

Geographic features often play a crucial role in how outdoor brands position themselves in the market. Mountains, rivers, deserts, and other natural landmarks not only inspire product design but also become central to brand identity. The North Face, a popular outdoor gear company, has a specific geographic feature as the inspiration for its name and logo. Test your knowledge about this iconic brand's geographic connection!

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The north face of the Matterhorn mountain in the Alps
The north face of Half Dome in Yosemite National Park
The North Pole's arctic landscape
The north face of Mount Everest