Which global retail brand pioneered the use of 'retail gravitation models' to scientifically determine optimal store locations based on population density and travel distance?

In today's global retail landscape, understanding the geographic nuances of store placement can make or break a brand's expansion strategy. Major retailers invest millions in location intelligence to optimize their footprint across different regions. Test your knowledge of how geography influences retail location strategy and which brands have mastered the art of geographic positioning in their global expansion efforts.

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IKEA
Walmart
Starbucks
Zara