Which celebrity's collaboration with Fenty Beauty broke industry records by selling out completely within 24 hours and generating over $72 million in earned media value in its first month?

Celebrity brand collaborations can create massive buzz and transform a product's market position overnight. These partnerships often represent strategic decisions to reach new demographics or revitalize brand perception. This trivia tests your knowledge about one of the most unexpected yet successful celebrity brand collaborations in recent years that defied industry expectations and created a new benchmark for influencer marketing ROI.

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Rihanna's partnership with LVMH
Selena Gomez's Rare Beauty line
Amrezy's highlighter with Anastasia Beverly Hills
Lady Gaga's Haus Laboratories with Amazon