Which medical product's 1997 launch was revolutionary for being the first major direct-to-consumer marketing campaign for a prescription medication in the US?

In the competitive medical device industry, product launches can make or break a company's future. Sometimes, a single launch strategy becomes so influential that it transforms how an entire sector markets its innovations. This poll tests your knowledge of a landmark product launch that fundamentally changed pharmaceutical and medical device marketing approaches forever.

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Viagra (sildenafil)
Lipitor (atorvastatin)
Prozac (fluoxetine)
Claritin (loratadine)