Which sports retailer pioneered the first data analytics-driven loyalty program that used workout tracking to reward customers with personalized product recommendations and discounts?

Athletic retailers have dramatically transformed how they build customer loyalty over the past decade. Once relying primarily on basic discount programs, sports retailers now leverage sophisticated data analytics to personalize customer experiences. This poll tests your knowledge about a groundbreaking loyalty program innovation that changed the sports retail landscape and set new standards for customer retention and engagement in the industry.

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Nike with its Nike+ program (2006)
Under Armour with its MapMyFitness integration (2013)
Adidas with its miCoach platform (2010)
Reebok with its Reebok One membership (2015)