Which major dictionary brand faced significant backlash and poor sales when they launched their 'English First' campaign in multilingual markets?

Language and cultural context can make or break a product launch in international markets. Throughout history, many major brands have faced embarrassing failures when their product names, slogans, or marketing materials were poorly translated or culturally inappropriate for new markets. This poll tests your knowledge of one particularly notable linguistic product launch failure that became a classic case study in international marketing courses.

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Oxford University Press, whose campaign was interpreted as linguistic imperialism in South Asian markets
Merriam-Webster, whose tagline 'The Only Words That Matter' alienated bilingual communities
Collins Dictionary, whose 'Speak Properly' campaign was viewed as elitist in diverse language communities
Cambridge Dictionary, whose 'Master the Language' slogan had negative colonial connotations in African markets