Which celebrity was the first to sign a $1 billion lifetime deal as a brand ambassador with a major sportswear retailer?

In today's retail landscape, celebrities often become the face of major brands, creating powerful marketing partnerships that can transform a company's image and reach. These strategic collaborations between famous personalities and retail giants represent significant investments and carefully calculated brand alignments. How well do you know the history of these influential brand ambassador relationships that have shaped modern retail marketing?

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LeBron James with Nike
Michael Jordan with Nike
Cristiano Ronaldo with Adidas
Serena Williams with Puma