Which scientific equipment company created 'Alex the Lab Mouse' as their brand mascot in 2012, using the character in educational materials and product demonstrations?

Modern laboratory equipment manufacturers have developed sophisticated brand identities to distinguish themselves in the competitive scientific marketplace. From memorable mascots to distinctive logos, these companies invest heavily in their visual identities. This trivia question explores how one major scientific brand transformed its marketing approach through a unique mascot that has become synonymous with precision instrumentation.

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Thermo Fisher Scientific
LabRat Instruments
Shimadzu Corporation
Waters Corporation