Which ancient civilization pioneered the use of shop signs with pictorial representations to advertise specific products to illiterate customers?

Before modern retail stores and e-commerce, ancient civilizations had their own sophisticated methods of product display and merchandising. From Roman forum shops to Egyptian marketplace stalls, visual merchandising has ancient roots that continue to influence modern retail practices. Test your knowledge about how our ancestors displayed and sold their goods in marketplaces that served as the commercial centers of their world.

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Ancient Egypt, where hieroglyphic shop signs depicted specialized goods like perfumes and jewelry
Ancient Rome, where terracotta reliefs and painted signs showed products like wine jars, cheese, or bread outside shops
Ancient China, where silk banners with product illustrations marked different merchant stalls in marketplaces
Ancient Greece, where stone carvings at shop entrances depicted the goods sold within to attract passing customers