Which iconic brand collaboration, launched in 1997, is credited with creating the modern concept of 'designer collaborations' and revolutionizing the retail industry's approach to limited-edition collections?

Throughout history, certain brand collaborations have revolutionized the retail landscape and changed how consumers interact with products. These partnerships often led to groundbreaking innovations, unexpected market disruptions, and entirely new shopping categories. Test your knowledge about these game-changing retail collaborations that made history in the world of commerce and product development.

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Nike and Michael Jordan creating Air Jordan
Target and Michael Graves (first mass-market designer partnership)
Apple and Nike creating Nike+
H&M and Karl Lagerfeld collection