Which candy brand experienced a 65% sales increase after its iconic placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), pioneering modern product placement in films?

Product placement in films and TV shows has evolved from subtle background appearances to strategic marketing partnerships worth millions. This integration of brands into storytelling has transformed how companies reach audiences and how productions are funded. Test your knowledge about one of the most famous product placement deals that changed the entertainment marketing landscape forever.

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses