Which celebrity endorsement deal is credited with saving a major athletic brand from near-bankruptcy in the 1980s, increasing its value by approximately $14 billion?

Celebrity endorsements have become a cornerstone of modern marketing strategy. When brands partner with famous personalities, they're not just buying a famous face—they're tapping into established trust, recognition, and the parasocial relationships fans have with their favorite stars. But which celebrity endorsement deals have truly transformed a brand's trajectory? Test your knowledge about these powerful marketing partnerships!

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Michael Jordan with Nike (Air Jordan)
Bo Jackson with Nike (Bo Knows campaign)
Andre Agassi with Nike (Challenge Court)
David Beckham with Adidas