Which ancient civilization pioneered the first known customer loyalty program, offering clay tokens to frequent customers that could be exchanged for discounts on future purchases?

Before modern retail, ancient civilizations had sophisticated commercial systems with innovative practices that shaped customer experiences. Some strategies were so effective they're still used in modified forms today. From loyalty systems in Phoenician maritime trade to Roman marketing techniques, the foundations of modern retail have deep historical roots. Test your knowledge about these early commercial innovations and how they influenced customer retention in the ancient world.

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Phoenicians
Ancient Egyptians
Sumerians
Carthaginians