Which major sports brand was the first to launch its own direct-to-consumer e-commerce platform, bypassing traditional retailers in 1999?

The sports retail landscape has undergone massive transformation through e-commerce adoption. While major sporting goods retailers now dominate online sales, their path to digital commerce wasn't always straightforward. This trivia question explores a pivotal moment in sports retail history when one major brand took a revolutionary step that changed how athletic products are sold forever. Test your knowledge of the intersection between sports business innovation and e-commerce development!

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Nike with Nike.com
Adidas with adidas.com
Reebok with Reebok Direct
Under Armour with UA Shop