Which outdoor retailer first introduced the concept of in-store rock climbing walls as part of their experiential retail strategy in the 1980s?

In recent years, eco-conscious retailers have pioneered innovative ways to connect consumers with the natural world through their shopping experiences. One revolutionary concept has particularly transformed how people interact with and purchase products related to nature and outdoor activities. Test your knowledge about this groundbreaking retail innovation that has changed the industry!

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• REI (Recreational Equipment, Inc.)
• The North Face
• Patagonia
• Recreational Equipment Cooperative (now MEC)

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