Which linguistic device was specifically credited for helping Apple's 'Think Different' slogan succeed despite being grammatically incorrect?

Brand slogans are fascinating examples of applied linguistics in marketing. The most effective slogans leverage linguistic devices like alliteration, rhyme, metaphor, and semantic framing to create memorable phrases that stick in consumers' minds. Beyond mere catchphrases, these linguistic constructions can significantly influence consumer perception and brand recall. This poll tests your knowledge about how language shapes some of the world's most successful brand slogans and their linguistic impact.

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Deliberate syntactic deviation that created cognitive tension and memorability
Use of assonance (repetition of vowel sounds) that made it pleasing to hear
Implementation of contrastive stress patterns that emphasized both words equally
Incorporation of phonetic symbolism where the sounds mimicked the meaning