Which company first launched an AR-based virtual makeup try-on tool that became widely adopted in the beauty retail industry?

Augmented Reality (AR) has transformed how consumers interact with products before purchase. From virtual try-ons to immersive product demonstrations, AR has become a game-changing invention in retail. This technology has evolved rapidly since its early applications, with several companies making groundbreaking discoveries in how to effectively implement AR for retail purposes. Test your knowledge about the history of retail AR technology and its pioneering developments!

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