Which gaming digital marketing campaign is credited with pioneering the use of alternate reality games (ARGs) as a major promotional tool, creating an immersive experience that blurred the lines between fiction and reality?

The gaming industry has seen some revolutionary digital marketing campaigns that transformed how games reach audiences. From viral videos to interactive experiences, marketers have pushed boundaries to captivate gamers. This trivia question focuses on one of the most influential digital marketing campaigns that fundamentally changed how games are promoted and set new standards for engagement across the industry.

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The 'I Love Bees' campaign for Halo 2 (2004)
The 'Mankind Divided: Augmented' campaign for Deus Ex (2016)
The 'What Is The Matrix' campaign for The Matrix Online (2005)
The 'Reclaim Your World' campaign for Watch Dogs Legion (2020)