Which innovative marketing strategy was NOT used in the original 'Hamilton' Broadway campaign that helped it become a cultural phenomenon?

The performing arts industry has been revolutionized by innovative marketing strategies that bridge traditional theater with modern audiences. Perhaps no show exemplifies this better than 'Hamilton,' which transformed Broadway marketing and audience development. Test your knowledge about how this groundbreaking production changed the game for performing arts marketing and created a cultural phenomenon beyond the stage.

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Ham4Ham lottery shows featuring cast members performing free mini-shows outside the theater
Interactive AR experience allowing users to 'visit' colonial America through their smartphones
Strategic release of the cast album before many people could see the show, creating viral demand
Using social media to share rehearsal footage and behind-the-scenes content with Lin-Manuel Miranda