Which product innovation significantly transformed the Guinness World Records brand from a reference book into a global entertainment franchise in the early 2000s?

The Guinness World Records isn't just a record-keeping organization - it's also one of the most fascinating product success stories in publishing history. Since its first edition in 1955, this book has itself broken records while documenting extraordinary achievements worldwide. This trivia question explores how this iconic brand has evolved beyond its original purpose into a global entertainment franchise.

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The launch of Guinness World Records video games that allowed players to virtually attempt records
The introduction of the Guinness World Records television show format that was licensed to over 60 countries
The creation of limited-edition collectible cards featuring record holders bundled with the annual book
The development of a Guinness World Records theme park with interactive record-breaking attractions