Which major sports retailer was the first to launch a fully immersive VR 'test zone' allowing customers to try sports equipment in virtual environments before purchase?

Virtual reality is transforming how sports enthusiasts shop for equipment and apparel. Leading sports retailers are investing heavily in VR technology to create immersive shopping experiences that let customers test products virtually before purchasing. From trying on running shoes to testing golf clubs in simulated environments, VR is reshaping the sports retail landscape. Test your knowledge about this cutting-edge retail innovation!

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Dick's Sporting Goods with their 'Virtual Playground' experience in 2018
Nike with their 'Nike Virtual Field' technology in 2019
Adidas with their 'Adidas Reality Labs' program in 2017
Under Armour with their 'Performance Reality' system in 2020