Which innovative product launch strategy first revolutionized Broadway ticket sales in the 1990s, making shows more accessible to the general public?

The performing arts industry has seen remarkable product marketing innovations over the years, particularly in how theatrical productions are promoted and sold to audiences. From traditional newspaper ads to digital marketing campaigns, theaters and production companies have continuously evolved their strategies to fill seats. This trivia question focuses on a landmark product launch strategy that changed how Broadway shows connect with audiences.

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TKTS discount booth in Times Square
Broadway subscription packages at regional theaters
Interactive hologram displays at theater entrances
Broadway show soundtrack vinyl record releases