Which innovative customer experience strategy helped the Royal Opera House in London increase repeat attendance by 25% among first-time visitors in 2019?

The performing arts industry has embraced digital transformation to connect with audiences in unprecedented ways. From ballet companies to Broadway shows, theaters and performance venues have implemented sophisticated customer experience strategies to fill seats and build loyal followings. Test your knowledge about how performing arts organizations have leveraged modern marketing approaches to survive and thrive in the digital age.

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A personalized post-performance email journey with tailored recommendations based on the specific production attended
An exclusive backstage tour program available only to social media followers who shared content with specific hashtags
A subscription model that automatically added related performances to customers' calendars based on past attendance
A mobile app that gamified the theatergoing experience with badges and rewards for attending diverse performance categories