Which gaming company pioneered the first widely successful AR retail experience that allowed players to virtually 'try on' in-game cosmetics before purchase, resulting in a 35% reduction in digital product returns?

The gaming industry has been at the forefront of adopting augmented reality (AR) technology to transform retail experiences. From virtual try-ons to immersive shopping environments, gaming companies are revolutionizing how products are marketed and sold. Test your knowledge about one of the most successful AR retail implementations in gaming history!

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Epic Games (Fortnite) with their 'Mirror Match' AR feature in 2019
Riot Games (League of Legends) with their 'Champion Closet' AR implementation in 2020
Activision Blizzard (Call of Duty) with their 'Loadout AR' system in 2018
Nintendo with their 'Mii Wardrobe' AR experience for Switch Online in 2021