Which retailer holds the Guinness World Record for 'Most Valuable Loyalty Program Reward' after offering a $1.5 million package that included private jet travel and exclusive events?

Customer loyalty programs have become essential tools for retailers worldwide, but some have pushed the boundaries to extraordinary levels. This trivia question focuses on a world record in the loyalty program space that demonstrates how far some brands will go to reward their most dedicated customers. Test your knowledge about this extreme example of customer retention strategy that earned its place in the record books!

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Neiman Marcus with their InCircle program
Harrods with their Rewards Black program
Bloomingdale's with their Loyallist program
Saks Fifth Avenue with their SaksFirst program