Which retail innovation did Nike first introduce in 2016 that revolutionized the in-store customer experience for athletic footwear?

The sporting goods industry constantly evolves with technological advancements and changing consumer behaviors. Major sports retailers must innovate to stay competitive and meet the demands of active consumers. This trivia question focuses on a groundbreaking retail innovation that transformed how customers interact with products before purchase, significantly reducing return rates and improving customer satisfaction in athletic footwear.

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