Which retail innovation was first introduced to U.S. military exchanges in 1996, dramatically transforming how service members shopped on bases worldwide?

Post Exchange (PX) and Base Exchange (BX) stores have been vital to military life for over a century, providing essential goods to service members and their families worldwide. In the 1990s, one particular retail innovation transformed how these military stores operated and competed with civilian retailers. Test your knowledge of this significant military retail development that impacted millions of service members and veterans.

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• The Military Star Card - the first military-exclusive credit program with rewards
• The AAFES Online Store - the military's first e-commerce platform
• Tax-free alcohol and tobacco sales via military-exclusive brands
• The 'Price Match Plus' guarantee that beat civilian retailer prices by 5%

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