Which retail innovation, introduced in 1916 by Clarence Saunders, revolutionized shopping by allowing customers to select their own merchandise without clerk assistance for the first time?

Before the 1900s, shopping was a very different experience. Store clerks would fetch items for customers from behind counters, and products were rarely displayed openly. This historical retail innovation forever changed how we shop and significantly impacted consumer behavior, store design, and marketing strategies. Test your knowledge about this pivotal moment in retail history!

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Piggly Wiggly - the first true self-service grocery store
A&P Economy Stores - the first chain store model
The Bon Marché - the first department store
F.W. Woolworth - the first five-and-dime store