Which major sports brand first introduced interactive 'smart mirrors' in retail stores that allow customers to virtually try on shoes and see how they look in motion?

The sports retail landscape has evolved dramatically in recent years with technological innovations reshaping how athletes and fans interact with products. From virtual try-ons to personalized equipment recommendations, leading sports brands are pioneering new ways to enhance the shopping experience. Test your knowledge on one of the most significant retail innovations that revolutionized how customers purchase athletic footwear.

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Nike with its Nike Fit AR technology
Adidas with its Futurecraft Mirror
Under Armour with its UA Vision System
Puma with its Puma Fit Mirror