Which controversial marketing strategy did Netflix implement in 2020 that led to a 21% increase in subscriber engagement?

Netflix revolutionized the streaming industry not just with its content but with its innovative marketing approaches. One particular strategy they implemented in 2020 caused a significant shift in how streaming platforms approach customer acquisition and retention. Test your knowledge about this digital marketing case study that made waves in the pop culture landscape and influenced how other entertainment brands position themselves.

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• The 'Netflix and Quarantine' campaign that leveraged pandemic isolation
• Direct-to-mobile previews that allowed non-subscribers to watch first episodes for free
• The 'Choose What Happens Next' interactive billboards in major cities
• Personalized content trailers based on viewing history across social media platforms

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