Which of these gaming characters was originally created specifically to be a brand mascot and compete with Nintendo's Mario?

Gaming companies often create iconic mascots that become synonymous with their brand. These characters not only star in games but serve as powerful brand ambassadors that build loyalty and recognition across generations of players. Test your knowledge about which famous gaming character served as the official mascot for which company!

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Sonic the Hedgehog (Sega)
Master Chief (Microsoft)
Crash Bandicoot (Sony)
Spyro the Dragon (Universal Interactive)