Which brand collaboration holds the Guinness World Record for the 'Largest Product Launch Livestream' with over 20 million concurrent viewers in 2021?

The world of retail has seen some remarkable brand collaborations that have broken Guinness World Records for their scale, impact, or innovation. These partnerships have created unprecedented consumer engagement and set new benchmarks in retail marketing. Test your knowledge about these record-setting retail collaborations that made history!

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• Louis Vuitton x Supreme
• Alibaba x L'Oréal
• Nike x Off-White
• IKEA x LEGO

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