Which VR gaming marketing campaign was the first to generate over 1 billion social media impressions in its launch week and is credited with bringing mainstream attention to VR gaming?

The gaming industry has evolved dramatically with virtual reality technology, transforming how players experience digital worlds. This milestone in VR gaming marketing created unprecedented consumer engagement and reshaped how developers promote immersive experiences. Test your knowledge of gaming industry history and the marketing strategies that helped virtual reality gaming reach mainstream audiences. Can you identify this groundbreaking promotional campaign that changed the landscape of virtual reality gaming adoption?

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Oculus's 'Step Into Rift' campaign featuring real players' emotional reactions when experiencing VR for the first time (2016)
PlayStation VR's 'Live the Game' campaign that partnered with major sports leagues for in-stadium VR demo experiences (2017)
Valve's 'Beyond Reality' campaign for Half-Life: Alyx that included interactive city installations in major global capitals (2020)
HTC Vive's 'World Without Limits' campaign featuring celebrity endorsements and desert installation art pieces (2018)