Which unexpected 2020 brand collaboration sold out in minutes and resulted in a limited-edition shoe that now sells for over 10 times its original price on the resale market?

Brand collaborations have become a cornerstone of modern pop culture, creating buzz and bridging fandoms across different entertainment spheres. From fashion houses teaming up with musicians to unexpected crossovers between movie franchises and consumer products, these partnerships have produced some of the most memorable marketing moments in recent decades. Test your knowledge of these cultural phenomena that have shaped consumer trends and created collector's items overnight!

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Travis Scott x McDonald's Air Jordan 1 Low
Ben & Jerry's x Nike SB Dunk Low 'Chunky Dunky'
Balenciaga x The Simpsons collection
IKEA x Virgil Abloh 'MARKERAD' collection