Which natural products company faced a major retail failure after their 'all-natural' marketing claims were exposed as greenwashing in 2012, resulting in a 67% sales drop and eventual bankruptcy?

The natural products industry has seen its share of marketing missteps and retail failures. Companies promoting sustainable, organic, and eco-friendly goods sometimes make decisions that backfire spectacularly. This trivia question explores one of the most notorious product failures in the natural products sector - can you identify which high-profile sustainable brand faced a dramatic downfall after a misleading marketing campaign?

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Burt's Bees Natural Solutions
Seventh Generation Organics
EarthTec Botanicals
Avalon Naturals Cooperative