In 2009, which iconic food brand attempted a disastrous logo and packaging redesign that was scrapped after just six months due to customer backlash and a reported 20% sales drop?

Some of the world's biggest companies have attempted to rebrand themselves, with disastrous results. These marketing missteps cost millions and sometimes damaged decades of brand equity. Test your knowledge about these notorious pop culture marketing failures that had executives scrambling to reverse course!

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Tropicana
Gatorade
Doritos
Pepsi