Which company introduced the first widely recognized customer loyalty program in retail history with the 'S&H Green Stamps' that customers collected and redeemed for merchandise?

Before digital rewards and smartphone apps, brand loyalty programs had humble beginnings that transformed retail history. This poll explores the origins of structured customer loyalty initiatives that laid the groundwork for today's sophisticated marketing strategies. Test your knowledge about how merchants first began systematically encouraging repeat business through formalized programs rather than simple word-of-mouth or general customer satisfaction.

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Sperry & Hutchinson Company (1896)
Montgomery Ward (1872)
Sears, Roebuck and Co. (1909)
The Great Atlantic & Pacific Tea Company (A&P) (1915)