Which architectural retail design concept, first widely implemented in the early 2000s, specifically targets customer retention by creating a 'decompression zone' at store entrances?

In the world of architectural design for retail spaces, psychological elements play a crucial role in influencing customer behavior. From layout flow to lighting choices, architects collaborate with retail strategists to create environments that optimize the customer journey and maximize engagement. Test your knowledge about a fascinating innovation in retail architecture that has transformed the shopping experience.

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Threshold Neutrality Design - a 10-15 foot open space with minimal stimuli to mentally prepare shoppers for the retail experience
Entrance Immersion Experience - an intensely branded sensory area that immediately captures shopper attention with the store's key products
Transitional Corridor System - a narrowed entryway that guides customers directly to high-margin products within the first 30 seconds
Gateway Merchandising Zone - a densely packed promotional area designed to maximize impulse purchases before customers orient themselves