Which prescription medication's marketing campaign in 1997 is widely credited with revolutionizing pharmaceutical advertising by pioneering direct-to-consumer television commercials?

In the world of medical marketing, direct-to-consumer (DTC) pharmaceutical advertising has transformed how medications reach patients. Before 1997, pharmaceutical companies primarily marketed to healthcare providers, not consumers directly. This poll tests your knowledge about a breakthrough marketing campaign that changed the pharmaceutical industry's approach to advertising prescription medications and created a new standard for patient engagement in medical decision-making.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Prilosec (omeprazole) by AstraZeneca