Which pharmaceutical company launched the first direct-to-consumer TV ad for a prescription drug after FDA regulations changed in 1997, revolutionizing medical marketing?

The pharmaceutical industry spends billions on marketing each year, with strategies evolving dramatically in the digital age. One marketing campaign stands out as particularly revolutionary in how prescription medications were promoted to consumers. Test your knowledge about this significant shift in medical product marketing that changed how patients interact with healthcare providers about treatment options.

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Eli Lilly with Prozac (fluoxetine)
Pfizer with Viagra (sildenafil)
Schering-Plough with Claritin (loratadine)
Merck with Vioxx (rofecoxib)