Which electric vehicle company famously spent $0 on traditional advertising in its first decade, relying instead on referral programs and its CEO's social media presence?

The transportation industry has seen dramatic shifts with the rise of electric vehicles. Marketing campaigns for these vehicles have often broken traditional automotive advertising norms, focusing on sustainability, technology, and future-forward thinking rather than just speed or luxury. Test your knowledge about one of the most innovative EV marketing approaches that changed the industry!

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Tesla
Rivian
Lucid Motors
NIO