Which controversial premium video-on-demand (PVOD) pricing strategy did Disney first implement with the release of 'Mulan' (2020) during the pandemic?

In recent years, the film industry has experimented with various pricing models to combat declining theater attendance and competition from streaming services. One particular pricing innovation created significant industry buzz and changed how viewers experience premium content at home. Test your knowledge of this groundbreaking pricing strategy that shook the film distribution world during a critical period.

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Disney Premier Access - $29.99 additional fee for Disney+ subscribers to access new theatrical releases at home
Disney Dynamic Pricing - Variable pricing based on viewer demand in the first 48 hours of release
Disney Family Pass - $49.99 for up to 5 household members to stream new releases with interactive bonus features
Disney Theater Direct - $19.99 day-and-date release model with 50% of proceeds going to local theaters